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December 10, 2023 - 10:50 AM EST

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Get Smart

Well informed is well armed. Knowledge is power. These cliches couldn't be truer when it comes to real estate. That’s why well educated sellers sell their homes in record time for the best price and terms. Selling property, whether you’re trading up, downsizing, relocating to another area, or just need a change of scenery, is the biggest dollar value transaction most of us are ever likely to complete. Even with a savvy real estate professional on your team, you should know your objectives, the market, and the competition inside and out.

Know Your Objectives

Understand your motives for selling. After consulting with all the stakeholders in the sale (significant others, family members, co-signers, investment partners, etc.), you should have a good feel for your overall objectives: whether you’re after a quick sale, getting your price, etc. Then, you’ll be in a better position to negotiate and to get what you want out of the deal.

Know the Market

Becoming market savvy will put you in a better position as a seller. For instance, in a seller's market, where demand for homes is high but supply is low, you have a better chance of getting your price. But in a buyer's market, where demand for homes is low and supply is high, it would be unrealistic to price your property beyond what the market can bear. In this situation, you might be able to negotiate better terms to attract buyers.

Know the Competition

Your team's knowledge of every available property that’s competing with yours is the foundation of a successful pricing strategy. We're here to help you learn about properties similar to yours that're currently on the market, or that have recently sold in your neighborhood (whether they’re some of the currently active 26,049 TMLS IDX Listings, FSBO's, foreclosures, or company direct offerings).

Our detailed Comparable Market Assessment (CMA) and appreciation analysis of your property and its competition help determine a unified strategy of price, position, and promotion to meet your objectives.

Be Smart

Buying or selling, we bring a wealth of powerful, useful market intelligence to bear on each of our client's projects. From a simple Visual Inventory to a sophisticated Neighborhood Appreciation Report, our tools complement and enhance our more traditional information resources, such as the Comparable Market Assessment and Neighborhood Factsheet.

Presented in easily understood formats (charts, geographic display, tabular data), expertly tailored, explained, and applied to fit each client's style, situation, and needs, our information-rich approach helps maximize the value and enjoyment you derive from real estate.

Contact us today to put our knowledge, systems, and team of real estate professionals to work on your next real estate project.